High performance actives blended with skin friendly functionals - all without those questionable extras.

High performance actives blended with skin friendly functionals - all without those questionable extras.

Our mission is to provide you with a line of skincare essentials that you can feel safe using. As a beauty consumer, you may already be aware of the cosmetic ingredients that can cause sensitivity and irritation, however in-line with our transparent approach, we want to ensure that you understand exactly which ingredients could be the culprits and why.

Our mission is to provide you with a line of skincare essentials that you can feel safe using. As a beauty consumer, you may already be aware of the toxic and harmful ingredients in many cosmetics, however in-line with our transparent approach, we want to ensure that you understand exactly how these ingredients are harmful and why we actively avoid using them.

Fragrance/Parfum

A catch-all for hidden chemicals and allergens, fragrances may contain any combination of over 3,000 ingredients, including hormone disruptors. There is no way to know what the ingredients are because fragrance formulas are protected by law and therefore can remain undisclosed.

Petroleum/Paraffin/Mineral Oil

Petroleum products don’t allow the skin to breath, which is essential for the proper functioning of this organ. Ultimately, this slows down the skin’s function and normal cell development, resulting in premature ageing and many other health and skin disorders such as contact dermatitis.

Phthalates (DBP, DEHP, DEP)

A class of plasticising chemicals, banned in the EU, used to make products more pliable or to make fragrances stick to skin. Phthalates disrupt the endocrine and reproductive system, may cause birth defects and damage the liver, kidney and lungs.

Propylene Glycol / Propanediol

Used as a delivery system for active ingredients into the skin, it can cause liver and heart damage and also damage the central nervous system. There is no difference between the propylene glycol used in the car industry and that used in skincare products.

Polyethylene Glycol

PEGs are widely used in cosmetics as thickeners, solvents, softeners, and penetration enhancers. PEGs may be contaminated with measurable amounts of ethylene oxide and 1,4-dioxane, which are both carcinogens. Toxic to organs and the respiratory system, PEG’s are a known skin irritant.

Silicones & Siloxanes

Used as a sensory ingredient to create a silky feel on the skin and temporary fill in lines and wrinkles, these ingredients prevent skin from breathing. They prevent skin from performing normal functions by trapping dirt, bacteria, sebum and other impurities in a layer over the skin.

Parabens

A class of preservative believed to be hormone and endocrine disruptors and can also cause reproductive toxicity. Parabens mimic estrogen; locking on to our cell’s own estrogen receptors and interfering with important natural signals. Look for ingredients with “paraben” in their name.

Formaldehyde

Linked to reproductive and developmental toxicity, asthma, neurologic, behavioural and immunological toxicity. Can be listed as: quaternium-15, imidazolidinyl urea, diazolidinyl urea, sodium hydroxymethylglycinate, 2-bromo-2-nitropropane-1,3 diol, glyoxal and oxaldehyde.

Ethanolamines

Used as a surfactant and a pH adjuster, it is linked to allergies, skin toxicity, hormone disruption and inhibited foetal brain development. Can react to form cancer-causing nitrosamines.It can appear on product labels asMonoethanolamine (MEA), Diethanolamine (DEA) or Triethanolamine (TEA).

Essential Oils

A complex mix of many different chemical components that are known to cause skin allergies, inflammation, redness and contact dermatitis. These complex chemical components can also be linked to the breakdown of structural proteins such as collagen.

Butylated Hydroxyanisol / Butylated Hydroxytoluene

These synthetic antioxidants are used to extend shelf life and are considered carcinogens, hormone disruptors and can cause liver and thyroid problems. Can be abbreviated to BHA and BHT on the label.

Ethoxylated Ingredients & 1,4-Dioxane

Never listed on a label because it’s a by-product made from adding carcinogenic ethylene oxide to a formula in order to make other chemicals less harsh - the process of ethoxylation. Avoid any ingredients containing the letters "eth."